2023
Aux Clefs des Sacres offers a worry-free opportunity to take advantage of seasonal rentals. They manage everything from taking photos to posting your ad on over 70 platforms, including selecting travelers, cleaning, maintenance and handing over the keys.
Today, short-term rentals are more profitable and less risky than traditional rentals. The city of Reims welcomes over 3.5 million visitors a year, an influx that has encouraged the development of short-term rentals.
Today, "Ma Conciergerie BNB" has been renamed "Aux Clefs des Sacres"! One question remains: how is the new Aux Clefs des Sacres visual identity orchestrated?
Concept
The new identity aims to represent the significance of the city and its key through a brand that reflects the real estate context and the world of Reims. The new identity materializes this mission in the form of an emblem that is at the convergence of seriousness and prestige.
The company reinvents itself and offers new services to customers, while guaranteeing quality. The new name "Aux Clefs des Sacres" emphasizes luxury and real estate rentals through its wording.
The new name is also an affirmation of the importance of inclusivity within Aux Clefs des Sacres, whose previous name did not represent the totality of its services. To create a new brand image that stands out from its competitors, the company is currently undergoing a redesign.
The company has been restructured, requiring a refresh and a more serious approach. In addition, the old logo suffered from a lack of clarity in its text.
The design of the new logo is sleek and striking, giving it a high profile among employees. Its new hue symbolizes an evolution towards a more prestigious and inclusive brand image, while standing out in a unique way among other identities.
Visual identity brings together all the graphic components that illustrate an organization in a coherent and identifiable way. It is the brand's showcase to the world and its most effective marketing tool. A powerful visual image can also prove to be a company's greatest asset, as it facilitates the establishment of strong links with customers and associates, engenders increased trust and loyalty, and offers better competitive positioning in the marketplace.
There's also one thing to remember: choosing a custom font for your brand name is still the best solution. Fonts can make all the difference in logo design.
That's why it's important to choose a font that accurately represents your company's values and maximizes the impact of your design. It's best not to use more than 2 or 3 fonts for your logo. If you use more, your logo may look too busy and lack consistency.
