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A logotype is a symbol or image used to represent a company or brand. It can include a name or an acronym, and is often used to visually identify a company or brand. The logotype is often used as an important part of a company's brand, and is generally designed to be easily recognizable and memorable.
A graphic charter is a set of rules and standards that define the visual elements of a company or brand, such as colors, fonts, images and layouts. It is used to maintain a consistent image for a company or brand, and to create visual designs that are recognized and associated with the company or brand.
A business card is a small printed medium containing a person's or company's contact details. It is usually distributed at business meetings or networking events, and is used to facilitate future business contacts.
Headers and signatures are graphic elements used to identify business communications, such as e-mails, letters and documents. Headers are usually located at the top of a document, and often include the company name and logotype, while signatures are usually located at the bottom of a document, and often include the contact information of the person sending the document.
A flyer is a small advertising document usually printed on glossy paper or bristol board. It is often distributed at events or placed on the street to draw people's attention to a product or service.
A leaflet is a more detailed advertising document than a flyer, usually folded into two or more sections and containing additional information about the products or services on offer. Flyers can be used to promote events, products or services.
A brochure is a more elaborate document than flyers and leaflets, usually printed on high-quality paper and containing detailed information about the products or services on offer, as well as images and graphics to highlight them. Brochures can be used for larger marketing campaigns or for more complex product or service presentations.
A poster is a large printed advertising medium, usually made of paper or vinyl, that is displayed in public places such as walls, billboards, bus shelters, buses and trains to promote a product, service, event or brand. Posters can be used for a variety of marketing campaigns, such as promoting films, concerts, consumer products or services.
A sign is a means of signage used to identify businesses or stores. There are different types of signs, such as illuminated signs, neon signs, cut-letter signs, directional signs and banner signs. Signs are generally installed on the outside of commercial buildings to indicate the location of a business or store, and to attract the attention of potential customers.
Mock-up creation is the preliminary design process for a visual project, usually for printed media such as posters, flyers, brochures or business cards. It involves setting up graphic elements, typography, layout and composition to create a preview of the final product. Mock-ups can be created using graphic design software such as Adobe Illustrator or InDesign.
E-mailing is a marketing communication medium that targets groups of recipients to inform them of new products, services, events or special offers. It can include images, graphics and links to websites or landing pages to encourage recipients to take action.
The one page is a web page that is designed to be simple and concise, usually with a minimalist design. It usually contains basic information about a company or product, with options for finding out more, contacting the company or purchasing a product. One Pages are often used for company presentation websites, landing pages for advertising campaigns and low-content websites.
A showcase site is a website that presents information about a company's products or services, with design and functionality adapted to meet the company's specific needs. Its purpose is to give a professional image of the company and to enable potential customers to discover its products and services. It can include pages such as "about us", "our products" and "contact".
A customized e-commerce site is a website that allows customers to browse and buy products online. It usually features an integrated shopping cart and payment system to facilitate online transactions. It aims to facilitate sales for businesses and offer a pleasant online shopping experience for customers. It can include features such as inventory management, customer reviews, search filters, delivery and payment options.
Content writing is the process of creating texts for a website or marketing medium. It can include copywriting for homepages, product pages, "About Us" pages, blog posts, product descriptions, call-to-action texts and texts for social networks. Content copywriting enables information to be presented clearly, concisely and attractively to users and potential customers.
Adding functionality is the process of integrating new features into an existing website to improve its operation and/or usability. These features can include contact forms, image galleries, videos, chatbots, visit counters, SEO tools, online payment systems, delivery options, inventory management systems and many more.
Management and support are services offered to help companies manage their website or communications strategy. This can include content updating, social network management, statistics analysis, performance optimization, technical maintenance, security update management and problem resolution. Support helps companies achieve their online presence and communication objectives.
